News & Blog

March 1, 2021

ON!X™ Theater – The Power of Play

More than two billion people on the planet play video games. The number of gamers around the world has grown exponentially in the last ten years and will continue to do so.
March 1, 2021

Falcon’s Creative Group Reveals ON!X™ Theater

Falcon’s Creative Group has announced another addition to their expanding list of patent and patent pending product offerings with the introduction of ON!X™ Theater.
January 13, 2021
Theme Park Concept Art


When looking at modern-day attraction design, the first thing we must keep in mind is the guest experience. Simply stated, what do you want your guests to experience and take away from your attraction, ride, or experience?
December 16, 2020
SpectraVerse Attraction System

SpectraVerse™ Attraction System; the Evolution of Mass Customization

I recall attending a SATE conference presentation 10+ years ago on the topic of “Mass Customization”.
December 15, 2020
SpectraVerse Attraction System

Falcon’s Creative Group Unveils SpectraVerse™ Attractions

Falcon’s Creative Group continues to expand on its patented and patent pending product offerings with a new family of attractions called SpectraVerse™. These interactive walking adventures harness immersive storytelling techniques and advanced media technologies to empower individuals with their own unique role and positionally tracked perspective.
December 3, 2020

Jane Goodall Exhibition Receives TEA Thea Award for Outstanding Achievement

The Themed Entertainment Association (TEA) Awards Committee and TEA International Board of Directors have named the National Geographic Museum’s Becoming Jane: The Evolution of Dr. Jane Goodall exhibition as the recipient of the 27th Annual Thea Award for Outstanding Achievement in Museum Exhibit Design, Limited Budget.
November 24, 2020

Falcon’s Creative Group Brings Virtual Worlds to Karate Combat Season 2

Falcon’s Creative Group, a leading experience design and digital media company, produced over two and a half hours of visual effects content for the second season of Karate Combat, the full-contact karate league
November 18, 2020

Suite Space – Play in a New Age

People like to play. And people like to be with each other. And people like to eat and drink.
November 18, 2020

Falcon’s Unveils GameSuite™ Playsystem

The newest addition to Falcon’s Creative Group’s expanding portfolio of patented and patent pending offerings is the GameSuite™ product, an immersive gaming environment for friends and families to play, lounge, and connect.
November 16, 2020

The Future with Digital Projection

How Falcon’s is levering innovations in digital projection and experimenting with high frame rates for new experiences. Digital media technologies are advancing at breakneck speeds.
November 10, 2020
FCS and Falcon's Partnership

FCS Real Estate Innovation Partners with Falcon’s Creative Group and Katmandu Group

FCS Real Estate Innovation Partners with Falcon’s Creative Group and Katmandu Group to Create Cutting-Edge Story-Based Attractions Across Europe
October 21, 2020

The Future at Our Fingertips: Falcon’s X-Lab

The idea that The Future Is Now has never been more tangible than at this very moment, as we stand on the cusp of such rapidly evolving technological and cultural landscapes across the globe.
September 22, 2020
Katmandu Animated Series

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP
September 18, 2020

Building Connections with Brand Experience Design

As the world transitions from a purely goods and services economy to that of an experience economy, more and more brands are looking to make a deeper, longer-lasting, emotional connection with consumers.
August 20, 2020

The Magic of Light: Exploring the Evolution of Projection Mapping

Projection mapping, to me, is a truly fascinating subject. I became quite entranced with the tech while working on our Heroes and Legends project for Kennedy Space Center Visitor Complex back in 2016.
August 3, 2020

An Interactive Experience at Hard Rock Vault

An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history.
July 18, 2020
IAAPA Asia Expo

IAAPA Virtual Expo: Asia

Visit with Falcon’s at the upcoming IAAPA Virtual Expo: Asia. Falcon’s is excited to announce that we will be exhibiting at the upcoming IAAPA Virtual Expo: Asia. For the health and safety of all IAAPA has provided an entirely web-based platform that allows industry professionals to connect.
July 17, 2020

Tales from the Lab: How Falcon’s R&Ds New Themed Entertainment Experiences

“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
June 29, 2020
Destination resort masterplan

Destination Resorts: Not Your Everyday Escape

Vacations offer the opportunity to escape from daily routines for a short period. Some people opt to lie on a beach and get lost in a good book. Others seek more active adventures where they can explore new cities, experience the local culture, and test their tolerance for exotic cuisine.
June 24, 2020
Brevard Zoo

Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo

Brevard Zoo commissioned Falcon’s Creative Group to design and implement a turnkey AR experience for their new “Rainforest Revealed” exhibit.
June 19, 2020
Jane - Awards

Jane Goodall Exhibition Wins Prestigious Industry Award

National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
June 15, 2020
Building Characters - Featured Image

Building Characters for Themed Experiences

Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.
May 14, 2020
Worth the Wait - Featured Image

Worth the Wait: Design Methodologies for the Attraction Queue

"There was a line out the door…around the block…down the street.” When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.
April 22, 2020
Synergy - Featured Image

The Synergy of Our Services

Spaghetti and meatballs. Burger and fries. Peanut butter and jelly. Ben & Jerry’s. Barnum & Bailey. Design, Media, and Licensing. Huh? What’s that last one? Admittedly, it doesn’t roll off the tongue like the others, but all the same, these Falcon’s Creative Group services form a dream team.
March 31, 2020
Animation in Themed Entertainment

Animation in Themed Entertainment

Animation has existed in many forms throughout history.Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation.
March 11, 2020

UCF Advisory Council

When Falcon’s Creative Group recently celebrated its twentieth anniversary, I took time to reflect back on my own personal journey as well as key moments that the team has experienced.
February 28, 2020
The Halo Ring Dome Experience

Making the Cut

Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
February 17, 2020

XR in Museums and Science Centers

The relationship between emerging technologies and methods of learning is closely interwoven and everchanging. As designers, artists, and engineers continue to find new ways to connect these two paradigms for entertainment and education of the masses, spaces like museums and science centers have become a premier venue to showcase innovative experiences, launching some of the most exciting opportunities for both creators and audiences.
January 30, 2020
Falcon's 20th anniversary logo

Falcon’s Celebrates its 20 year anniversary!

To commemorate the founding of Falcon's twenty years ago, Owner Cecil D. Magpuri and Executive VP Of Operations, Yvette Whittaker, take a trip down memory lane. In this 20th-anniversary blog post, you will learn the Falcon's origin story, how the culture was established, and the pivotal moments that sparked this masterful rise in the entertainment design industry.
January 20, 2020

Trends in Media-based Theme Park Attraction Experiences

At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019

Top 10 Moments of 2019

Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 16, 2019

A Revolutionary Immersive Flying Theater

When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
December 2, 2019
“Becoming Jane” exhibition - Featured Image

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group collaborates with National Geographic and the Jane Goodall Institute to tell Jane Goodall’s story through exciting multi-media experiences.
December 1, 2019
IAAPA Expo Press Event Recap

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and clients and engage in exciting conversations with potential collaborators.
November 26, 2019
Designing for Sound - Featured Image

Designing for Sound: An Acoustical Adventure

Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction, and both the guests and owners will be disappointed. In many of these special venue environments, there are so many variables to deal with, but most often, the problem is acoustics.
November 1, 2019
Storytelling through IP - Featured Image

Storytelling Through Intellectual Properties

When overseeing theme park design from the ground up, one special opportunity we have is the chance to dive deep into the worlds of renown intellectual properties.
October 22, 2019
HALO - Utilizing World Creator - Featured Image

Utilizing World Creator for Halo: Outpost Discovery

In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
October 14, 2019
Retailtainment Blog - Featured Image

Retailtainment: Enchanting the Buying Experience

The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years.
October 1, 2019
Open Space Blog - featured Image

How Open Space Drives Design

The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
September 17, 2019
Katmandu - Featured Image

Katmandu Partnership

Falcon's will produce a series of Katmandu branded attractions beginning with a dynamic new entertainment venue in Punta Cana, Dominican Republic. The initial plans include two new attractions from Falcon’s Licensing within Katmandu that will help launch the country’s first-ever theme park.
September 16, 2019
Dome Theater - Featured Image

Completing the Circle: The Dome Theater Evolution

Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.
August 26, 2019
Dome Theater Media Production

Generating 3D Content For Dome Experiences

Storytelling is one of the most powerful ways to put ideas into the world. Computer-generated imagery is one of the many methods used to bring such ideas to life. It’s a medium that’s been around for several decades and is always offering unique ways to be adapted. One such adaptation is that of dome theater experiences which fully immerse audiences into stories using an array of projections on a 360° dome-shaped screen.
August 1, 2019

Escapism: The Universal Language of Entertainment

The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
July 31, 2019

What is Experience Design?

And why does it matter? In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
July 5, 2018

Falcon’s President/Chief Creative Officer named in Blooloop 50 Theme Park Influencers List 2018

Congratulations to Falcon’s President and Chief Creative Officer, Cecil D. Magpuri, for being named in the 2018 Blooloop 50 Theme Park Influencer list! This first annual Blooloop 50 list celebrates key individuals whose expertise and passion are shaping the 21st-century theme park experience
August 4, 2017
Theme Park master plan

What Does Innovation Mean to You?

Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.
May 25, 2017

What Does it Take to Build a Water Park?

This week, Universal's Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon's Treehouse, the attractions division of Falcon's Creative Group.
January 27, 2017

IMG Worlds of Adventure opens in Dubai

In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.
August 14, 1019
Atlantis Sanya Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…