News & Blog

May 24, 2024

A Day in the Life of a Creative Director

Master planning entire theme parks, designing compelling museum exhibits, creating an all-new attraction that enhances a storyline, and more; it’s all in a day’s work for our Creative Directors.
May 23, 2024


Falcon’s was thrilled to be highlighted in Qiddiya’s “The Play Creators” series as the selected master planner, attraction designer, and creative guardian of the first-ever Dragon Ball theme park.
March 25, 2024

Falcon’s Creative Group Reveals Key Role in First-Ever Dragon Ball Theme Park

Qiddiya Investment Company and Toei Animation select Falcon’s Creative Group to bring global cultural manga & anime phenomenon to life in immersive theme park for fans
March 21, 2024

The Women of Falcon’s

As we honor Women's History Month, we’re taking the opportunity to recognize and celebrate all the outstanding women at Falcon’s who are contributing to the success of our company.
February 15, 2024

Choosing the Right Animation Style for Your Project

What is animation? Animation creates the illusion of movement. Traditional or 2D animation is done with a pencil and paper, where an artist hand draws each scene frame by frame, but animation can also be created in 3D on a computer by a 3D animator.
October 19, 2023
Falcon's IAAPA Expo

IAAPA Expo 2023

We’re excited to announce that we’ll be exhibiting at the upcoming IAAPA Expo! The tradeshow will take place from November 14-17 at the Orange County Convention Center in Orlando, Florida.
August 9, 2022

Getting Started with Real-time Engines

Real-time engines have limitless amounts of uses and potential. Many people get stuck trying to figure out where they should start, the right techniques to use, and how long it will take to put together their first masterpiece.
June 14, 2022

A Day in the Life of an Illustrator

I started my path down art at a very young age. I would always draw characters and concepts from animated movies, video games, and my imagination.
January 31, 2022

Top 10 Moments of 2021

A look back at Falcon’s 2021 highlights! In 2021, Falcon’s newest studio expansion: Falcon's X-Lab saw its first full year open to the public, and what an incredible year it was.
December 13, 2021

IAAPA: A First-Timer’s Perspective

Every year, our team looks forward to IAAPA week because of all the exciting events that take place. Of course, we love seeing people within the industry flooding to Orlando.
October 22, 2021

The Curse of DarKastle: The Making of

Over the last fifty years, a race for the latest and greatest technology has driven the themed entertainment industry. Developments in aspects like ride vehicles, media, and animated figures have furthered immersion, enhanced storytelling capabilities, and enabled escape.
August 11, 2021
Hulk CircuMotion blog Feature

Hulk Epsilon Base 3D CircuMotion® Theater

At Falcon’s, each project is uniquely challenging because of the variety of mediums and display formats we create content for, but perhaps one of the most satisfying projects I have personally been a part of is our 3D dome projection theater.
July 27, 2021
Ba Na Hills Master Plan

Bà Nà Hills French Village: A Case Study

Sun World Bà Nà Hills is an exotic destination resort located in the Trường Sơn Mountains west of Da Nang, Vietnam.
July 19, 2021
IAAPA Expo Asia

IAAPA Expo Asia 2021

We’re excited to announce that we’ll be exhibiting at the upcoming IAAPA Expo Asia! The tradeshow will take place from August 11-13 at the Shanghai New International Exhibition Centre in China.
June 22, 2021
Family watching cartoons

The Best Cartoons Right Now are the Most Human

What comes to mind when you hear the word cartoony? Bugs Bunny smiling beside an indignant Daffy Duck who’s sporting a backwards beak? The impossibly slow sloth at the DMV in Zooptopia and his hysterical, drawn-out laugh?
May 24, 2021
Edutainment Center


Storytelling is at the heart of everything we do at Falcon’s. Whether it is bringing to life attractions based on blockbuster IPs, like those from Marvel or Cartoon Network, or recreating amazing true-life experiences, our passion for crafting stories permeates everything we do.
April 15, 2021
Falcon's AEON Ecosystem

Falcon’s Creative Group Announces ÄEONXP™ Ecosystem, The Future Of Immersive Entertainment Experiences.

Falcon’s Creative Group has released details for its latest game-changing product offering.
April 8, 2021
Hard Rock Museum

Corporate Brand Design

A little while ago, I visited the Coca-Cola Store at Disney Springs in Orlando. I had a great time shopping for exclusive Coca-Cola merchandise, indulging in a couple of their specialty drinks at the rooftop bar, and even taking a selfie with their iconic mascot, a huge, furry, smiling polar bear who looked very cute in his red Coca-Cola scarf.
March 18, 2021

Ask a Falcon: What is your favorite classic theme park attraction?

Because we are a studio filled with people who design immersive experiences, we thought it would be interesting to reach out to some of our team members and ask what their favorite classic theme park attractions are.
March 1, 2021
ON!X Theater

ON!X™ Theater – The Power of Play

More than two billion people on the planet play video games. The number of gamers around the world has grown exponentially in the last ten years and will continue to do so.
March 1, 2021
ON!X Theater

Falcon’s Creative Group Reveals ON!X™ Theater

Falcon’s Creative Group has announced another addition to their expanding list of patent and patent pending product offerings with the introduction of ON!X™ Theater.
January 13, 2021
Theme Park Concept Art


When looking at modern-day attraction design, the first thing we must keep in mind is the guest experience. Simply stated, what do you want your guests to experience and take away from your attraction, ride, or experience?
December 15, 2020
Falcon’s Creative Group USpectraVerse™ Attractions

Falcon’s Creative Group Unveils SpectraVerse™ Attractions

Falcon’s Creative Group continues to expand on its patented and patent pending product offerings with a new family of attractions called SpectraVerse™. These interactive walking adventures harness immersive storytelling techniques and advanced media technologies to empower individuals with their own unique role and positionally tracked perspective.
December 3, 2020

Jane Goodall Exhibition Receives TEA Thea Award for Outstanding Achievement

The Themed Entertainment Association (TEA) Awards Committee and TEA International Board of Directors have named the National Geographic Museum’s Becoming Jane: The Evolution of Dr. Jane Goodall exhibition as the recipient of the 27th Annual Thea Award for Outstanding Achievement in Museum Exhibit Design, Limited Budget.
November 24, 2020

Falcon’s Creative Group Brings Virtual Worlds to Karate Combat Season 2

Falcon’s Creative Group, a leading experience design and digital media company, produced over two and a half hours of visual effects content for the second season of Karate Combat, the full-contact karate league
November 16, 2020

The Future with Digital Projection

How Falcon’s is levering innovations in digital projection and experimenting with high frame rates for new experiences. Digital media technologies are advancing at breakneck speeds.
October 21, 2020

The Future at Our Fingertips: Falcon’s X-Lab

The idea that The Future Is Now has never been more tangible than at this very moment, as we stand on the cusp of such rapidly evolving technological and cultural landscapes across the globe.
September 22, 2020
Katmandu Animated Series

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP
September 18, 2020

Building Connections with Brand Experience Design

As the world transitions from a purely goods and services economy to that of an experience economy, more and more brands are looking to make a deeper, longer-lasting, emotional connection with consumers.
August 20, 2020

The Magic of Light: Exploring the Evolution of Projection Mapping

Projection mapping, to me, is a truly fascinating subject. I became quite entranced with the tech while working on our Heroes and Legends project for Kennedy Space Center Visitor Complex back in 2016.
August 3, 2020

An Interactive Experience at Hard Rock Vault

An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history.
July 18, 2020

IAAPA Virtual Expo: Asia

Visit with Falcon’s at the upcoming IAAPA Virtual Expo: Asia. Falcon’s is excited to announce that we will be exhibiting at the upcoming IAAPA Virtual Expo: Asia. For the health and safety of all IAAPA has provided an entirely web-based platform that allows industry professionals to connect.
July 17, 2020

Tales from the Lab: How Falcon’s R&Ds New Themed Entertainment Experiences

“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
June 24, 2020
Brevard Zoo

Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo

Brevard Zoo commissioned Falcon’s Creative Group to design and implement a turnkey AR experience for their new “Rainforest Revealed” exhibit.
June 19, 2020
Jane - Awards

Jane Goodall Exhibition Wins Prestigious Industry Award

National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
June 15, 2020
Building Characters - Featured Image

Building Characters for Themed Experiences

Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.
May 14, 2020
Worth the Wait - Featured Image

Worth the Wait: Design Methodologies for the Attraction Queue

"There was a line out the door…around the block…down the street.” When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.
April 22, 2020
Synergy - Featured Image

The Synergy of Our Services

Spaghetti and meatballs. Burger and fries. Peanut butter and jelly. Ben & Jerry’s. Barnum & Bailey. Design, Media, and Licensing. Huh? What’s that last one? Admittedly, it doesn’t roll off the tongue like the others, but all the same, these Falcon’s Creative Group services form a dream team.
March 31, 2020
Dark Ride Animation

Animation in Themed Entertainment

Animation has existed in many forms throughout history.Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation.
March 11, 2020

UCF Advisory Council

When Falcon’s Creative Group recently celebrated its twentieth anniversary, I took time to reflect back on my own personal journey as well as key moments that the team has experienced.
March 5, 2020
Destination resort masterplan

Destination Resorts: Not Your Everyday Escape

Vacations offer the opportunity to escape from daily routines for a short period. Some people opt to lie on a beach and get lost in a good book. Others seek more active adventures where they can explore new cities, experience the local culture, and test their tolerance for exotic cuisine.
February 28, 2020
The Halo Ring Dome Experience

Making the Cut

Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
February 17, 2020

XR in Museums and Science Centers

The relationship between emerging technologies and methods of learning is closely interwoven and everchanging. As designers, artists, and engineers continue to find new ways to connect these two paradigms for entertainment and education of the masses, spaces like museums and science centers have become a premier venue to showcase innovative experiences, launching some of the most exciting opportunities for both creators and audiences.
January 30, 2020
Falcon's 20th anniversary logo

Falcon’s Celebrates its 20 year anniversary!

To commemorate the founding of Falcon's twenty years ago, Owner Cecil D. Magpuri and Executive VP Of Operations, Yvette Whittaker, take a trip down memory lane. In this 20th-anniversary blog post, you will learn the Falcon's origin story, how the culture was established, and the pivotal moments that sparked this masterful rise in the entertainment design industry.
January 20, 2020
CircuMotion dome theater

Trends in Media-based Theme Park Attraction Experiences

At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Falcon's 2019 Top Moments

Top 10 Moments of 2019

Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 16, 2019
Falcon's Suspended Theater Attraction

A Revolutionary Immersive Flying Theater

When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
December 2, 2019
“Becoming Jane” exhibition - Featured Image

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group collaborates with National Geographic and the Jane Goodall Institute to tell Jane Goodall’s story through exciting multi-media experiences.
December 1, 2019
Katmandu Press Event

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and clients and engage in exciting conversations with potential collaborators.
November 26, 2019
Designing for Sound - Featured Image

Designing for Sound: An Acoustical Adventure

Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction, and both the guests and owners will be disappointed. In many of these special venue environments, there are so many variables to deal with, but most often, the problem is acoustics.