Sophie Masse

August 9, 2022

Getting Started with Real-time Engines

Real-time engines have limitless amounts of uses and potential. Many people get stuck trying to figure out where they should start, the right techniques to use, and how long it will take to put together their first masterpiece.
June 14, 2022

A Day in the Life of an Illustrator

I started my path down art at a very young age. I would always draw characters and concepts from animated movies, video games, and my imagination.
January 31, 2022

Top 10 Moments of 2021

A look back at Falcon’s 2021 highlights! In 2021, Falcon’s newest studio expansion: Falcon's X-Lab saw its first full year open to the public, and what an incredible year it was.
December 13, 2021

IAAPA: A First-Timer’s Perspective

Every year, our team looks forward to IAAPA week because of all the exciting events that take place. Of course, we love seeing people within the industry flooding to Orlando.
October 22, 2021

The Curse of DarKastle: The Making of

Over the last fifty years, a race for the latest and greatest technology has driven the themed entertainment industry. Developments in aspects like ride vehicles, media, and animated figures have furthered immersion, enhanced storytelling capabilities, and enabled escape.
August 20, 2020

The Magic of Light: Exploring the Evolution of Projection Mapping

Projection mapping, to me, is a truly fascinating subject. I became quite entranced with the tech while working on our Heroes and Legends project for Kennedy Space Center Visitor Complex back in 2016.
August 3, 2020

An Interactive Experience at Hard Rock Vault

An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history.
June 24, 2020
Brevard Zoo

Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo

Brevard Zoo commissioned Falcon’s Creative Group to design and implement a turnkey AR experience for their new “Rainforest Revealed” exhibit.
June 19, 2020
Jane - Awards

Jane Goodall Exhibition Wins Prestigious Industry Award

National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
June 15, 2020
Building Characters - Featured Image

Building Characters for Themed Experiences

Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.
May 14, 2020
Worth the Wait - Featured Image

Worth the Wait: Design Methodologies for the Attraction Queue

"There was a line out the door…around the block…down the street.” When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.
April 22, 2020
Synergy - Featured Image

The Synergy of Our Services

Spaghetti and meatballs. Burger and fries. Peanut butter and jelly. Ben & Jerry’s. Barnum & Bailey. Design, Media, and Licensing. Huh? What’s that last one? Admittedly, it doesn’t roll off the tongue like the others, but all the same, these Falcon’s Creative Group services form a dream team.
December 2, 2019
“Becoming Jane” exhibition - Featured Image

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group collaborates with National Geographic and the Jane Goodall Institute to tell Jane Goodall’s story through exciting multi-media experiences.
December 1, 2019
Katmandu Press Event

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and clients and engage in exciting conversations with potential collaborators.
November 1, 2019
Storytelling through IP - Featured Image

Storytelling Through Intellectual Properties

When overseeing theme park design from the ground up, one special opportunity we have is the chance to dive deep into the worlds of renown intellectual properties.
October 22, 2019
HALO - Utilizing World Creator - Featured Image

Utilizing World Creator for Halo: Outpost Discovery

In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
October 14, 2019
Retailtainment Blog - Featured Image

Retailtainment: Enchanting the Buying Experience

The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years.
October 1, 2019
Open Space Blog - featured Image

How Open Space Drives Design

The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
September 17, 2019
Katmandu - Featured Image

Katmandu Theme Park Partnership

Falcon's will produce a series of Katmandu branded attractions beginning with a dynamic new entertainment venue in Punta Cana, Dominican Republic. The initial plans include two new attractions from Falcon’s Licensing within Katmandu that will help launch the country’s first-ever theme park.
September 16, 2019
Dome Theater - Featured Image

Completing the Circle: The Dome Theater Evolution

Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.