Falcon’s Creative Group, as it’s known today, began as Falcon’s Treehouse in 2000.

As President and Chief Creative Officer, Cecil has led Falcon’s from its humble beginnings as a small design studio to the internationally recognized firm it is today – a firm which has completed projects for companies that include Chimelong Group, Evergrande Group, Hard Rock, Lotte Group, National Geographic, SeaWorld Parks and Entertainment, Universal Studios, and Walt Disney Company. Falcon’s empowers diverse global entertainment destinations to engage audiences like never before, equipped with cutting-edge digital storytelling and unparalleled consumer adventures. And we’re only getting started.

Falcon’s Treehouse earned its wings in those early days by engaging deeply with our clients, helping them envision the most absorbing experiences possible. By plugging into each client’s imagination, we tuned in to the truth of their stories, and then we turned on the creative superchargers to generate solutions. Our small but agile company delivered hit after hit by using innovative storytelling techniques to overcome the unique challenges each project brought. We were committed to integrating custom solutions using a multi-layered creative approach that was built on mutual respect and ongoing collaboration with our partners.

Falcon’s took off over the next several years, earning repeat business and new clients alike, evolving into one of the industry’s most trusted and respected attraction design firms. We continued to build a solid reputation of providing on-time, on-budget designs and attraction development while expanding into new realms. We recognized that media was instrumental to the successful storytelling of many of our projects and we possessed the unique knowledge of how to produce that media specifically for those unique venues and attractions. The Digital Media team was born and has grown steadily, hiring only the best, most capable staff members who work hard to deliver the same high-quality solutions that its sister company Falcon’s Treehouse had done for years.

With the addition of our Licensing branch, we formed a complete and unified entity that is now set up to handle every possible client request. And still, what keeps our heart pumping and our blood flowing and our wings flying is our unwavering commitment to help our clients realize their dreams. If we can take the audience on a journey of the mind, where their senses go along for the adventure, we have accomplished something special.

We look forward to soaring to even higher heights. Join us on our journey!

Key Moments in Falcon's History

Scroll this timeline of projects and foundational events of the last 20 years

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